Increasing Sales of Wide-Eye Kids' Music

  1. Choose the right mix of products - Wide-Eye Kids can help. A mix of newborn, toddler, kids (2 to 8) and young tween music is a good place to start.
  2. Place your display and music in strategic locations. The counter-top display is designed with a small footprint. The checkout counter makes it a strong POP product, particularly with the holidays upon us. Children's section and gifts, again the holiday season. If you have one display, but can place a set of CDs at different locations, sales are going to increase.
  3. Price it at or just under $15. $14.99 is the SRP. You don't need to price it lower. Parent's buying children's music and relatives are less concerned with price. It's the message, the music and the musician. When you discount this music, it becomes less attractive. Put your emphasis on getting the word out; the music will sell itself!
  4. Fill the display; show your customers that you have a commitment to children's music, particularly children's music with a healthy message.
  5. Place the poster strategically.
  6. You and your staff should listen to the music. Not a painful experience. Everyone should have their own favorites. Be able to distinguish one musician from another, so you can help your customers choose. Share your enthusiasm for a particular song or CD or artist. Enthusiasm is contagious.
  7. Play the music over your store sound system, but if appropriate, before you do, let your customers know what they are listening to.
  8. If you use the Internet to send monthly e-newsletters, utilize the E-Listener. It has the potential not only to increase sales of your music, but to increase customer traffic. Ask us to help!
  9. Play up your music on your web site and in your newsletter. Ask us for descriptions of the music.
  10. You can't find a better product to use as a promotional vehicle to attract new customers into your store: particularly Eat Your Vegetables, Please! Vol. I. In large part, it reflects the values of your store, it's a squeaky-clean children's product with humor, intelligence, and an important eat healthy message. it also serves as a way to sell the other CDs in your product mix. Promote it with advertising. Underwrite 3 to 5 minutes a day on an appropriate radio station, where they play one song at the same time every day. Start with the songs on Eat Your Vegetables, Please and then pick songs from your other Wide-Eye Kids' CDs. Call it the Kid's Korner, and have your store named as the underwriter/advertiser. Pick the right radio station that young parents would be listening to. If you have a local newspaper, get Eat Your Vegetables, Please! Vol. I reviewed.
  11. Get PR from an organization involved with getting kids to eat healthier. Donate a copy of Eat Your Vegetables, Please! Vol. I to your local library, but stamp your logo on the cover, so that every parent listening at the library knows where they can buy it.
  12. Celebrate children and their parents once a month. Young parents are driving the sale of a lot of products in our industry because they understand that a healthy child will be a happy child, and a happy adult. Do sampling around children's products and play a lot of Wide-Eye Kids' music. Buy a few cheap portable CD players. They can go for as little as $15.00. Demo!
  13. Check this page for frequently added updates on how to increase your sales of Wide-Eye Kids' music!